//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product strategy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product management
6
Produktmanagement
6
Marketing management
3
Marketingmanagement
3
Business start-up
2
Innovation
2
New product development
2
Produktentwicklung
2
Unternehmensgründung
2
China
1
Competition
1
Consumer behaviour
1
Dauerhafte Konsumgüter
1
Durable goods
1
E-commerce
1
Electronic Commerce
1
Entrepreneurship
1
Entrepreneurship approach
1
Erfolgsfaktor
1
Game theory
1
High technology
1
Hochtechnologie
1
Information provision
1
Informationsversorgung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Konsumentenverhalten
1
Learning process
1
Lernprozess
1
Marketing strategy
1
Nichtpreiswettbewerb
1
Non-price competition
1
Online-Marketing
1
Product design
1
Product development
1
Product quality
1
Produktgestaltung
1
Produktqualität
1
Präferenztheorie
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Banerjee, Sumitro
1
Chattopadhyay, Amitava
1
Decker, Reinhold
1
Di Benedetto, C. Anthony
1
Goldenberg, Jacob
1
Heiman, Amir
1
Lilien, Gary L.
1
Moldovan, Sarit
1
Ofir, Chezy
1
Parry, Mark E.
1
Rangaswamy, Arvind
1
Soberman, David A.
1
Song, Michael
1
Srinivasan, Raji
1
Trusov, Michael
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
International journal of production economics
10
Produktportfoliomanagement
10
Strategic management journal
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Journal of economics & management strategy : JEMS
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
Journal of business strategy
6
Journal of marketing
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
International journal of automotive technology and management : IJATM
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
3
The effects of imbalanced competition on demonstration strategies
Heiman, Amir
;
Ofir, Chezy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003987365
Saved in:
4
Estimating aggregate consumer preferences from online product reviews
Decker, Reinhold
;
Trusov, Michael
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 293-307
Persistent link: https://www.econbiz.de/10008810622
Saved in:
5
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
Saved in:
6
Survival of high tech firms: the effects of diversity of product-market portfolios, patents, and trademarks
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10003735962
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->