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person:"Choi, Tsan-Ming"
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Choi, Tsan-Ming
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Journal of fashion marketing and management
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The journal of brand management : an international journal
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Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
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