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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
International journal of production research
29
International journal of production economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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International journal of automotive technology and management : IJATM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Omega : the international journal of management science
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ECONIS (ZBW)
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Seeking an expanding competitor : how product line expansion can increase all firms' profits
Thomadsen, Raphael
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 349-360
Persistent link: https://www.econbiz.de/10009563652
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2
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
3
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
4
The impact of product line extensions and consumer goals on the formation of price image
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003947432
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