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Consumer Confusion
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Informationsmenge
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Mental Convenience
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Optimum Stimulation Level
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Marketing : ZFP ; journal of research and management
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Gestaltung der Informationsmenge zur Erzielung von Mental Convenience bei Produktlinien im FMCG-Bereich
Esch, Franz-Rudolf
;
Spomer, Olga
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010251748
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