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~person:"Chan, Fanny Fong Yee"
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Chan, Fanny Fong Yee
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
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Chen, Huan
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Russell, Cristel Antonia
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Hudders, Liselot
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Sung, Yongjun
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fong Yee
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Davtyan, Davit
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Lowe, Ben
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Natarajan, Thamaraiselvan
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Journal of promotion management : JPM
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Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
4
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
5
Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
Saved in:
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