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~person:"Ohnemus, Ralph"
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Search: subject_exact:"Produktpositionierung"
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Market segmentation
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Marktsegmentierung
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Ohnemus, Ralph
Dolnicar, Sara
25
Bauer, Hans H.
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Vayanos, Dimitri
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Occhino, Filippo
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Rundle-Thiele, Sharyn
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Brand positioning in established markets : new approaches in "everyday marketing"
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 100-116
Persistent link: https://www.econbiz.de/10003812339
Saved in:
2
Me-toos erfolgreich launchen! : Marktsegmentierung für Markterfolge in etablierten Märkten
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10003738908
Saved in:
3
Optimale Positionierung : warum Marktsegmentationen meistens falsch sind!
Mayer de Groot, Ralf
;
Haimerl, Elmar
;
Ohnemus, Ralph
; …
-
2006
Persistent link: https://www.econbiz.de/10003320602
Saved in:
4
Was läuft falsch bei Marktsegmentation?
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
3
,
pp. 242-265
Persistent link: https://www.econbiz.de/10003217434
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