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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Journal of sports economics
112
Journal of sport management : the official journal of the North American Society of Sport Management
60
Sport management review
53
European Sport management quarterly : ESMQ
46
International journal of sport management and marketing : IJSMM
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International journal of sport finance
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Applied economics
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International journal of sports marketing & sponsorship
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Discussion paper series / IZA
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Sport and migration : borders, boundaries and crossings
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Applied economics letters
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Economic inquiry : journal of the Western Economic Association International
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Department of Economics working paper
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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NBER working paper series
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Discussion paper and working paper series / QUT School of Economics and Finance
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Journal of economic behavior & organization : JEBO
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Scottish journal of political economy : the journal of the Scottish Economic Society
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Sport, Business and Management : an international journal ; SBM
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Atlantic economic journal : AEJ
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Middlebury College working paper series
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Schriftenreihe Sportökonomie in Forschung und Praxis
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Sportökonomie
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Working papers / Department of Economics, West Virginia University
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Young consumers : insight and ideas for responsible marketers
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of operational research : EJOR
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Journal of advertising research
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Journal of labor economics
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Journal of marketing for higher education
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Journal of risk and financial management : JRFM
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Labour economics : official journal of the European Association of Labour Economists
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New horizons in the economics of sport
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
2
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
3
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
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