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~isPartOf:"Journal of marketing communications"
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Advertising effects
11
Celebrity endorsement
11
Celebrity-Werbung
11
Werbewirkung
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
6
Markenimage
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advertising
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Internet marketing
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Markenartikel
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Online-Marketing
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Social web
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attribution
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celebrity
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celebrity endorsement
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celebrity endorsers
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congruence
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identification
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social media
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Altruism
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Altruismus
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Athletes
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Celebrity endorser’s credibility
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Um, Nam-Hyun
2
Burkhalter, Janée N.
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Burnasheva, Regina
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Chan, Kara
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Duraipandian, Israel
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Fan, Fei
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Goyal, Vinay
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Harmon-Kizer, Tracy R.
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Jin, Seunga Venus
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Kim, Jihoon
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Lueck, Jennifer Anette
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Malodia, Suresh
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Phua, Joe
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Pradhan, Debasis
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Sengupta, Atri
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Sethi, Dhruv
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Singh, Pankaj
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Siomkos, George J.
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Tsiotsou, Rodoula H.
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Journal of marketing communications
Psychology & marketing
32
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
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ECONIS (ZBW)
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
3
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
Saved in:
4
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
5
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
6
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
7
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
8
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
9
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
10
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
11
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
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