//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
4
Werbepsychologie
4
USA
3
United States
3
Altersvorsorge
2
Retirement provision
2
Advertising
1
Advertising planning
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
Ethics
1
Ethik
1
Financial services
1
Finanzdienstleistung
1
Freedom
1
Freiheit
1
Heuristics
1
Heuristik
1
Hörfunkwerbung
1
Individualism
1
Individualismus
1
Konsumentenverhalten
1
Neuromarketing
1
Radio advertising
1
Savings
1
Sparen
1
Werbeplanung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chung, Wonjun
1
Doescher, Tabitha A.
1
Gaines, Jeannie
1
Haley, Eric
1
Hill, Ronald Paul
1
Lee, Taejun
1
Macklin, M. C.
1
Wiener, Josh
1
Wilson, R. Mark
1
Yun, Tai Woong
1
more ...
less ...
Published in...
All
Journal of consumer affairs : official publication of the American Council on Consumer Interests
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of the Academy of Marketing Science
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
Saved in:
2
A framework for promoting retirement savings
Wiener, Josh
;
Doescher, Tabitha A.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
2
,
pp. 137-164
Persistent link: https://www.econbiz.de/10003751314
Saved in:
3
Neuromarketing and consumer free will
Wilson, R. Mark
;
Gaines, Jeannie
;
Hill, Ronald Paul
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 389-410
Persistent link: https://www.econbiz.de/10003764214
Saved in:
4
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->