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Nelson, Michelle R.
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Journal of advertising : official publication of the American Academy of Advertising
3
Gender, culture, and consumer behavior
1
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ECONIS (ZBW)
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Developing persuasion knowledge by teaching advertising literacy in primary school
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011486855
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2
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
3
Is the selectivity hypothesis still relevant? : a review of gendered persuasion and processing of advertising messages
Nelson, Michelle R.
;
Vilela, Alexandra M.
- In:
Gender, culture, and consumer behavior
,
(pp. 111-138)
.
2012
Persistent link: https://www.econbiz.de/10009544243
Saved in:
4
The hidden persuaders : then and now
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003708187
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