//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Berichte aus der Betriebswirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
6
Theorie
6
Theory
6
Werbepsychologie
6
Advertising effects
4
Deutschland
4
Germany
4
Werbewirkung
4
Attraktion <Psychologie>
2
Estimation
2
Schätzung
2
Verbraucherverhalten
2
Arzneimittel
1
Communication
1
Consumer behaviour
1
Culture
1
Economic psychology
1
Erotik
1
Event marketing
1
Event-Marketing
1
France
1
Frankreich
1
Geschlechtsunterschied
1
International marketing
1
Internationales Marketing
1
Involvment
1
Kommunikation
1
Kommunikations-Mix
1
Kommunikator
1
Konsumentenverhalten
1
Kultur
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marketingtheorie
1
Meinung
1
Methode
1
Opinion
1
Pharmaceuticals
1
Promotional materials
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Hochschulschrift
5
Thesis
4
Bibliografie enthalten
1
Bibliography included
1
Language
All
German
6
Author
All
Dmoch, Thomas
1
Eleftheriadou, Christina
1
Jaekel, Michael
1
Palupski, Rainer
1
Praxmarer-Carus, Sandra
1
Thomas, Stefan
1
Institution
All
Shaker Verlag
1
Published in...
All
Berichte aus der Betriebswirtschaft
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012126037
Saved in:
2
Der Effekt von Ködern und Phantomen auf Präferenzen
Eleftheriadou, Christina
-
2004
Persistent link: https://www.econbiz.de/10002157784
Saved in:
3
Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung
Praxmarer-Carus, Sandra
-
2001
Persistent link: https://www.econbiz.de/10001559481
Saved in:
4
Psychologie im Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
5
Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas
-
1997
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
Saved in:
6
Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael
-
1997
Persistent link: https://www.econbiz.de/10000971499
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->