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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Attribution modeling
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Awareness
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Big Data
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Firm-generated content
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Kauf
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
14
Discussion paper / Centre for Economic Policy Research
8
Journal of economics & management strategy : JEMS
8
Kauf, Miete und Leasing im Rating : Finanzierungswege langlebiger Wirtschaftsgüter sicher beurteilen
8
Working paper / National Bureau of Economic Research, Inc.
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Droit et pratique du commerce international
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International journal of consumer studies
4
NBER working paper series
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The journal of real estate finance and economics
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Young consumers : insight and ideas for responsible marketers
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Economic inquiry : journal of the Western Economic Association International
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Economics letters
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International journal of industrial organization
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The American economic review
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The Rand journal of economics
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The journal of law, economics, & organization
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Betriebswirtschaftliche Schriften zur Unternehmensführung
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Bochumer wirtschaftswissenschaftliche Studien
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Contemporary economic policy : a journal of Western Economic Association International
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Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School
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Due Diligence bei Unternehmensakquisitionen
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Economics, management and financial markets
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Europäische Hochschulschriften / 5
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Finance and economics discussion series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Energy Economics and Policy : IJEEP
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International Journal of Research in Business and Social Science : IJRBS
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International journal of business innovation and research
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International journal of internet marketing and advertising : IJIMA
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Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
2
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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