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  • Search: subject_exact:"Purchase decision"
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Year of publication
Subject
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Kaufentscheidung 2,580 Purchase decision 2,244 Consumer behaviour 1,785 Konsumentenverhalten 1,785 Online retailing 404 Online-Handel 404 Markenimage 303 Brand image 302 Social Web 269 Social web 269 Online-Marketing 247 Internet marketing 241 Viral marketing 196 Virales Marketing 196 Werbewirkung 177 Advertising effects 175 purchase intention 168 Markenartikel 163 Brand 159 Brand management 149 Markenführung 149 Purchase intention 148 Emotion 147 Deutschland 146 Electronic Commerce 141 Theorie 140 Theory 136 Germany 134 E-commerce 133 Beziehungsmarketing 132 Relationship marketing 132 Verbraucherverhalten 127 Consumer motivation 126 Kaufmotiv 126 Sustainable product 114 Öko-Produkt 114 Experiment 107 Werbung 105 Advertising 101 Umweltbewusstsein 96
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Online availability
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Undetermined 998 Free 607 CC license 99
Type of publication
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Article 1,669 Book / Working Paper 941 Journal 3
Type of publication (narrower categories)
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Article in journal 1,469 Aufsatz in Zeitschrift 1,469 Hochschulschrift 272 Aufsatz im Buch 167 Book section 167 Thesis 145 Graue Literatur 137 Non-commercial literature 137 Working Paper 93 Arbeitspapier 92 Dissertation u.a. Prüfungsschriften 61 Collection of articles of several authors 33 Sammelwerk 33 Collection of articles written by one author 24 Sammlung 24 Conference paper 23 Konferenzbeitrag 23 Aufsatzsammlung 16 Bibliografie enthalten 12 Bibliography included 12 Case study 12 Fallstudie 12 Konferenzschrift 9 Lehrbuch 8 research-article 7 Article 4 Textbook 4 Ratgeber 3 Conference proceedings 2 Einführung 2 Forschungsbericht 2 Guidebook 2 Handbook 2 Handbuch 2 Interview 2 Monografische Reihe 2 Fallstudiensammlung 1 Mikroform 1 Statistik 1 Umfrage 1
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Language
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English 2,138 German 434 Undetermined 34 Polish 5 French 2 Spanish 2 Portuguese 1
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Author
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Usman, Osly 27 Gázquez-Abad, Juan Carlos 12 Martínez-López, Francisco J. 12 Paul, Justin 8 Cawley, John H. 7 Huber, Frank 7 Ahmad, Nawaz 6 Coibion, Olivier 6 Das, Gopal 6 Ehrmann, Michael 6 Foxall, Gordon R. 6 Gorodnichenko, Yuriy 6 Hofbauer, Günter 6 Koustas, Dmitri 6 Pfajfar, Damjan 6 Santoro, Emiliano 6 Thaichon, Park 6 Zeng, Chenhang 6 Ahmed, Rizwan 5 Allcott, Hunt 5 Bittner, Gerhard 5 Büttner, Oliver B. 5 Carvalho, Leandro 5 Dürr, Karoline 5 Filieri, Raffaele 5 Fringes, Achim 5 Frisvold, David E. 5 Goodman, Joseph K. 5 Grigolon, Laura 5 Hill, Anna 5 Jones, David 5 Malhotra, Gunjan 5 Olafsson, Arna 5 Parayitam, Satyanarayana 5 Pepels, Werner 5 Prashar, Sanjeev 5 Reynaert, Mathias 5 Schwarz, Elke 5 Silverman, Dan 5 Verboven, Frank 5
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Institution
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National Bureau of Economic Research 14 Springer Fachmedien Wiesbaden 14 Verlag Dr. Kovač 10 Books on Demand GmbH <Norderstedt> 6 Rheinisch-Westfälische Technische Hochschule Aachen 3 Steinbeis-Stiftung für Wirtschaftsförderung 3 BDW, Deutscher Kommunikationsverband 2 Eberhard Karls Universität Tübingen 2 Erich Schmidt Verlag 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Haufe-Lexware GmbH & Co. KG 2 Josef Eul Verlag GmbH 2 Steinbeis-Hochschule Berlin 2 Zentrum für Empirische Forschung 2 Brandenburgische Technische Universität Cottbus-Senftenberg 1 Campus Verlag 1 Center for Real Estate Studies 1 Compact Verlag GmbH 1 Dr. Hans-Joachim Köster <Firma> 1 Ekonomická univerzita v Bratislave 1 Eric Cuvillier <Firma> 1 Europa-Universität Viadrina Frankfurt (Oder) 1 Friedrich-Schiller-Universität Jena 1 Gesellschaft für Konsum-, Markt- und Absatzforschung 1 Gesellschaft für Ökologische Kommunikation mbH 1 Information Resources Management Association 1 International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona> 1 International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford> 1 International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona> 1 International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona> 1 International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona> 1 International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona> 1 Johannes Kepler Universität Linz 1 John Wiley and Sons <Hoboken, NJ> 1 Julius-Maximilians-Universität Würzburg 1 Martin-Luther-Universität Halle-Wittenberg 1 Mensch und Buch Verlag 1 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 1 Munich Business School 1 Nomos Verlagsgesellschaft 1
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Published in...
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Journal of retailing and consumer services 90 Journal of business research : JBR 65 SpringerLink / Bücher 43 Psychology & marketing 42 Journal of consumer behaviour : an international research review 32 Journal of consumer research : JCR ; an interdisciplinary bimonthly 27 Cogent business & management 26 Asia Pacific journal of marketing and logistics 20 International journal of internet marketing and advertising : IJIMA 19 Research 18 Journal of consumer behaviour 17 Europäische Hochschulschriften / 5 14 Journal of Asian finance, economics and business : JAFEB 14 NBER working paper series 14 Schriftenreihe Studien zum Konsumentenverhalten 14 Journal of advertising research 13 Journal of marketing theory and practice 13 Springer eBook Collection 13 International journal of hospitality management 12 Journal of the Academy of Marketing Science 12 Technological forecasting & social change : an international journal 12 Gabler Edition Wissenschaft 11 Journal of Islamic marketing 11 Journal of international consumer marketing 11 Journal of promotion management : innovations in planning and applied research 11 Journal of retailing 11 Marketing science 11 Springer Proceedings in Business and Economics 11 Working paper / National Bureau of Economic Research, Inc. 11 European journal of marketing : EJM 10 Journal of marketing research 10 Journal of marketing theory and practice : JMTP 10 Management science : journal of the Institute for Operations Research and the Management Sciences 10 Marketing letters : a journal of research in marketing 10 NBER Working Paper 10 The international review of retail, distribution and consumer research 10 Consumer behavior review : CBR 9 International journal of electronic marketing and retailing : IJEMR 9 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of fashion marketing and management 9
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Source
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ECONIS (ZBW) 2,465 USB Cologne (EcoSocSci) 116 RePEc 14 Other ZBW resources 11 EconStor 5 BASE 2
Showing 1 - 10 of 2,613
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior; Lim, Weng Marc; Santini, … - In: Psychology & marketing 40 (2023) 7, pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
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Consumers' digital shopping experience: a study of the factors influencing purchase decision
Patro, Chandra Sekhar - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015051068
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How insurance prices affect consumers' purchase decisions : insurance price as a risk signal
Reiner, Jochen; Wamsler, Julia; Bornemann, Torsten; … - In: Journal of marketing research 62 (2025) 1, pp. 154-169
Persistent link: https://www.econbiz.de/10015175410
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Influence of celebrity endorsements in advertisements on the purchasing intentions among higher education students
Mohan, R. - In: IIMT journal of management 2 (2025) 1, pp. 100-113
Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...
Persistent link: https://www.econbiz.de/10015398225
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Use of online shop chatbots : how trust in seller moderates brand preference and purchase intention
Illescas-Manzano, María; Martínez-Puertas, Sergio; … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 151-171). 2025
Persistent link: https://www.econbiz.de/10015117944
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Socioeconomic determinants of awareness of energy labels and their influence on purchase decisions in the EU
Barahona-Varon, Monica; Doganoglu, Toker; Grzybowski, Lukasz - 2025
This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019....
Persistent link: https://www.econbiz.de/10015189924
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An impact of purchase decision and brand selection of a car in India - an empirical study
Kalaimani, R.; Eswaran, R. - In: International journal of procurement management 22 (2025) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10015395050
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Private households' preferences for alternative fuel vehicles in Germany : an empirically founded analysis of adoption decisions, willingness-to-pay, and policy scenarios
Hackbarth, André - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10013348233
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The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products
Lamasi, Wiwin Inriani; Santoso, Singgih - 2022
Persistent link: https://www.econbiz.de/10013350783
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