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~isPartOf:"The journal of brand management : an international journal"
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Kaufentscheidung
7
Purchase decision
7
Luxury goods
6
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Brand image
5
Markenimage
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Baghi, Ilaria
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Barnier, Virginie de
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Dwyer, Paul
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Grappi, Silvia
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Hennigs, Nadine
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Roux, Elyette
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The journal of brand management : an international journal
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
18
Europäische Hochschulschriften / 5
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Schriftenreihe Studien zum Konsumentenverhalten
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Journal of marketing theory and practice
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Journal of advertising research
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Springer eBook Collection
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Gabler Edition Wissenschaft
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing theory and practice : JMTP
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Reihe: Marketing : MAR
8
Springer Proceedings in Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
NBER Working Paper
7
Springer Gabler Research
7
Springer eBook Collection / Business and Economics
7
Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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1
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
2
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
3
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
4
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
5
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
7
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
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