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Kaufentscheidung
27
Purchase decision
27
Consumer behaviour
9
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Emotion
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6
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Psychology & marketing
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
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Europäische Hochschulschriften / 5
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10
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10
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8
Journal of retailing
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Reihe: Marketing : MAR
8
Springer Proceedings in Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
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7
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7
The journal of brand management : an international journal
7
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6
International journal of internet marketing and advertising : IJIMA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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1
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
4
Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim
;
Kramer, Thomas
;
Wong, Elaine M.
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
Saved in:
5
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
6
Differences and similarities between impulse buying and variety seeking : a personality-based perspective
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Honkanen, Pirjo
; …
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011433823
Saved in:
7
Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Müller, Holger
;
Diels, Jana Luisa
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011433828
Saved in:
8
Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
Saved in:
9
Coping with guilt : the roles of rumination and positive reappraisal in the effects of postconsumption guilt
Saintives, Camille
;
Lunardo, Renaud
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 344-357
Persistent link: https://www.econbiz.de/10011485880
Saved in:
10
I'll have fries with that : increasing choice complexity promotes indulgent food choices
Lee, Yong Kyu
;
Weaver, Kimberlee
;
Garcia, Stephen M.
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 505-515
Persistent link: https://www.econbiz.de/10011508438
Saved in:
11
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
12
The role of anticipated emotions in purchase intentions
Bagozzi, Richard P.
;
Belanche, Daniel
;
Casaló, Luis V.
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 629-645
Persistent link: https://www.econbiz.de/10011534726
Saved in:
13
Effects of product option framing and temporal distance on consumer choice : the moderating role of process versus outcome mental simulations
Lu, Mingying
;
Jen, William
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 856-863
Persistent link: https://www.econbiz.de/10011595466
Saved in:
14
Toward understanding persuasion expressions : the activation of attitudes
Whittler, Tommy E.
;
Manolis, Chris
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 874-890
Persistent link: https://www.econbiz.de/10011307816
Saved in:
15
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
16
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
17
Who buys oddly shaped food and why? : impacts of food shape abnormality and organic labeling on purchase intentions
Loebnitz, Natascha
;
Schuitema, Geertje
;
Grunert, Klaus G.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10010527144
Saved in:
18
The effect of overconfidence and underconfidence on consumer value
Razmdoost, Kamran
;
Dimitriu, Radu
;
MacDonald, Emma K.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010527147
Saved in:
19
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
20
Positive affect and malleable mental accounting : an investigation of the role of positive affect in flexible expense categorization and spending
Loureiro, Yuliya Komarova
;
Haws, Kelly L.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 670-677
Persistent link: https://www.econbiz.de/10011288558
Saved in:
21
Exploring postconsumption guilt and pride in the context of sustainability
Antonetti, Paolo
;
Maklan, Stan
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 717-735
Persistent link: https://www.econbiz.de/10010405135
Saved in:
22
Purchase behavior and psychophysiological responses to different price levels
Somervuori, Outi
;
Ravaja, Niklas
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009775026
Saved in:
23
The impact of food-related values on food purchase behavior and the mediating role of attitudes : a Swiss study
Hauser, Mirjam
;
Nussbeck, Fridtjof W.
;
Jonas, Klaus
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 765-778
Persistent link: https://www.econbiz.de/10009792696
Saved in:
24
The interplay of information diagnosticity and need for cognitive closure in determining choice confidence
Andrews, Demetra
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 749-764
Persistent link: https://www.econbiz.de/10009792697
Saved in:
25
Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Wang, Qing
;
Shukla, Paurav
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 295-304
Persistent link: https://www.econbiz.de/10009737750
Saved in:
26
More than just an opinion : the effect of verbal self-expression on consumer choice
Kokkoris, Michail D.
;
Kühnen, Ulrich
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10010232497
Saved in:
27
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
28
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
Saved in:
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