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Brand management ; Vol. 1
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ECONIS (ZBW)
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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
2
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
-
2010
Persistent link: https://www.econbiz.de/10003924094
Saved in:
3
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
4
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
Saved in:
5
The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Völckner, Franziska
;
Hofmann, Julian
-
2009
Persistent link: https://www.econbiz.de/10003836576
Saved in:
6
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
7
A framework for analysis of data quality research
Wang, Yng-Yuh Richard
;
Storey, Veda C.
;
Firth, …
-
2008
Persistent link: https://www.econbiz.de/10003763107
Saved in:
8
Quality in qualitative research
Seale, Clive
-
2006
Persistent link: https://www.econbiz.de/10003805721
Saved in:
9
Education matters : selected essays by Alan B. Krueger; [Joshua Angrist ...]
Krueger, Alan B.
-
2000
Persistent link: https://www.econbiz.de/10001489625
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