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~subject:"Europa"
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Europa
Hörfunkwerbung
307
Radio advertising
307
Deutschland
76
Germany
74
Werbung
58
Fernsehen
54
Werbewirkung
53
Advertising effects
51
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51
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51
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49
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49
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48
Advertising
42
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42
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40
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37
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37
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20
Mediensektor
20
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19
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19
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19
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19
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18
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18
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17
Online-Marketing
17
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16
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16
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16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
12
Großbritannien
12
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12
Hörfunkprogramm
11
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Bruck, Peter A.
1
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1
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1
Knitel, H. G.
1
Kopp, Pierre
1
Locksley, Gareth
1
Markgraf, Ingo
1
Peeters, Thomas
1
Ryans, John K.
1
Selhofer, Hannes
1
Sepstrup, Preben
1
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Document / Commission of the European Communities
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
International journal of sport finance
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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Reihe: Telekommunikation _372 Medienwirtschaft
1
Revue économique : revue bimestrielle
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
Ökonomie der Medien und des Mediensystems : Grundlagen, Ergebnisse und Perspektiven medienökonomischer Forschung
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ECONIS (ZBW)
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1
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
2
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
-
2001
Persistent link: https://www.econbiz.de/10013438009
Saved in:
3
Sind die fetten Jahre vorbei? : Zur internationalen Werbemarktentwicklung
Bruck, Peter A.
- In:
Ökonomie der Medien und des Mediensystems : …
,
(pp. 179-202)
.
1996
Persistent link: https://www.econbiz.de/10001292322
Saved in:
4
Internationale Werbung in supranationalen Fernsehprogrammen : Möglichkeiten und Grenzen aus Sicht der Werbetreibenden in Europa
Stelzer, Matthias
-
1994
Persistent link: https://www.econbiz.de/10000885263
Saved in:
5
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
6
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
7
TV broadcasting in Europe and the new technologies
Locksley, Gareth
-
1988
Persistent link: https://www.econbiz.de/10014269466
Saved in:
8
International commercial television
In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
Persistent link: https://www.econbiz.de/10001055300
Saved in:
9
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
10
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
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