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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of communication management : an international journal
6
Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
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Routledge library editions / Marketing
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The journal of brand management : an international journal
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Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
3
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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