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~isPartOf:"Journal of marketing research : JMR"
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Hörfunkwerbung
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Radio advertising
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Psychology of advertising
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1987
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Singh, Surendra N.
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Swasy, John L.
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Journal of marketing research : JMR
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Media-Perspektiven
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CESifo working papers
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Economics letters
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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Journal of economics & management strategy : JEMS
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Journal of marketing
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Konsum und Verhalten
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The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
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Business history review
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
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NORD
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Report
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Revue économique : revue bimestrielle
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Schriften zu Marketing und Management
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Statens offentliga utredningar : SOU
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
2
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
3
Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
Saved in:
4
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
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