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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
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Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
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Rakuten's CEO on humanizing e-commerce
Mikitani, Hiroshi
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 47-50
Persistent link: https://www.econbiz.de/10010196141
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