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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Personalisierung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Electronic commerce research
28
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information systems research : ISR
23
Tourism management : research, policies, practice
22
International journal of business information systems : IJBIS
21
Journal of business research : JBR
20
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
Journal of information & knowledge management : JIKM
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
The power of one : gaining business value from personalization technologies
11
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
International journal of production research
6
Journal of hospitality marketing & management
6
Lecture notes in business information processing : LNBIP
6
ERIM report series research in management
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European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
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Journal of advertising
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ECONIS (ZBW)
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
4
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
5
Usage and success factors of commercial recommendation agents : a consumer qualitative study of MyProductAdvisor.com
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 130-152
Persistent link: https://www.econbiz.de/10009389605
Saved in:
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