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Sustainability image facets in the context of marketing : psychological determinants, company-sided moderators, and consumer sided consequences
Hedjasie Galugahi, Rebekka Chatoun
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2013
Persistent link: https://www.econbiz.de/10011415976
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Corporate volunteering : empirical and conceptual (re-)framing from a work and organizational psychological perspective
Lorenz, Christian
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2010
Persistent link: https://www.econbiz.de/10009272784
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Das strategische Marketing-Management von Motorsportprojekten der Automobil-Industrie : aufgezeigt an der Rennsport-Serie Formel 1
Vulpus, Stephan
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2001
Persistent link: https://www.econbiz.de/10001607590
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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