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~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
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Deutschland
5
Germany
5
Kundenbindungsprogramm
5
Loyalty program
5
Einführung
3
Implementation
3
Beziehungsmarketing
2
Relationship marketing
2
Betriebliche Kennzahl
1
Controlling
1
Customer value
1
Data Mining
1
Data mining
1
Erfolgsfaktor
1
Financial ratio
1
Kundenwert
1
Management control
1
Success factor
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Article
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German
5
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Scheer, Burkhard
4
Göhlich, Frederike
3
Götz, Oliver
3
Hoffmann, Anke
3
Naß, Stephan
3
Schneider, Svenja
1
Witza, Daniel
1
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International Journal of Research in Business and Social Science : IJRBS
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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ECONIS (ZBW)
5
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1
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
2
Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
3
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
4
Controlling von Kundenkartenprogrammen
Scheer, Burkhard
;
Witza, Daniel
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 87-108)
.
2007
Persistent link: https://www.econbiz.de/10003511381
Saved in:
5
Erfolgspotenziale von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Naß, Stephan
;
Göhlich, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 109-150)
.
2007
Persistent link: https://www.econbiz.de/10003511384
Saved in:
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