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~person:"Bauer, Hans H."
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Kundenbindungsprogramm
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Loyalty program
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Verkaufsförderung
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Consumer behaviour
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Coupon
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Einzelhandel
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Handelsmarketing
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Bauer, Hans H.
Bijmolt, Tammo H. A.
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Handelsforschung
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
Saved in:
2
Der Einzug von Coupons in Deutschland : Formen, Eigenschaften und Nutzungsabsicht der Konsumenten
Bauer, Hans H.
;
Görtz, Gunnar
;
Dünnhaupt, Lars
-
2002
Persistent link: https://www.econbiz.de/10013430832
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