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  • Search: subject_exact:"Rezeptfreies Arzneimittel"
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Year of publication
Subject
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Rezeptfreies Arzneimittel 79 OTC pharmaceuticals 62 Deutschland 27 Germany 20 Konsumentenverhalten 19 Arzneimittelmarkt 17 Consumer behaviour 17 Arzneimittel 16 Pharmaceuticals 15 Pharmaceutical industry 13 Pharmaindustrie 13 USA 12 United States 12 Pharmaceutical market 10 Advertising effects 9 Theorie 9 Werbewirkung 9 Schätzung 8 Theory 7 Bundling strategy 6 Estimation 6 Leistungsbündel 6 Marketingmanagement 6 Pharmahandel 6 Advertising 5 Advertising regulation 5 Arzneimittelrecht 5 Body weight 5 Competitive strategy 5 Körpergewicht 5 Marketing management 5 Pharmaceutical distributors 5 Pharmazeutische Industrie 5 Preis 5 Werbebeschränkung 5 Werbung 5 Wettbewerbsstrategie 5 Gesundheitsrisiko 4 Grenzkosten 4 Health risk 4
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Online availability
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Free 24 Undetermined 4
Type of publication
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Book / Working Paper 47 Article 30 Journal 2
Type of publication (narrower categories)
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Article in journal 17 Aufsatz in Zeitschrift 17 Working Paper 17 Graue Literatur 15 Non-commercial literature 15 Arbeitspapier 12 Aufsatz im Buch 12 Book section 12 Hochschulschrift 7 Thesis 5 Case study 3 Fallstudie 3 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Dissertation u.a. Prüfungsschriften 2 Market information 1 Marktinformation 1 Research Report 1 Statistik 1
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Language
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English 42 German 32 Undetermined 3 Spanish 2 French 1
Author
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Evans, David S. 8 Salinger, Michael A. 6 Breuer, Robert 5 Eisenberg, Matthew 5 Avery, Rosemary J. 4 Cawley, John H. 4 Begosh, Allan 3 Goldsmith, John 3 Hass, Ed 3 Huh, Jisu 3 Lutter, Randall W. 3 May, Uwe 3 Nardinelli, Clark 3 Abels, Carina 2 Akpalu, Wisdom 2 Bauer, Cosima 2 Bell, Valerie A. 2 Bergmann, Holger 2 Büchel, Daniela 2 Calonico, Sebastian 2 DeLorme, Denise E. 2 Di Tella, Rafael 2 Giulini-Limbach, Chiara 2 Goodwin, Geoffrey P. 2 Lopez del Valle, Juan Cruz 2 Lux, Gerald 2 Matusiewicz, David 2 Pfeifer, Jochen 2 Pichler, Eva 2 Reid, Leonard N. 2 Riis, Jason 2 Salinger, Michael 2 Santermans, Freddy 2 Schneider-Ziebe, Anissa 2 Simmons, Joseph P. 2 Vernon, John A. 2 Walendzik, Anke 2 Wasem, Jürgen 2 Abeeku Bamfo, Bylon 1 An, Soontae 1
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Institution
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National Bureau of Economic Research 4 Axel-Springer-Verlag <Berlin> / Marketing Anzeigen 3 Axel-Springer-Verlag / Marketing Anzeigen 2 Axel-Springer-Verlag 1 Peter Lang GmbH 1 Tectum Verlag 1
Published in...
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NBER working paper series 4 International journal of pharmaceutical and healthcare marketing : IJPHM 3 NBER Working Paper 3 CESifo Working Paper 2 CESifo working papers 2 Diskussionsbeitrag 2 Gabler Edition Wissenschaft 2 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 2 IBES Diskussionsbeitrag 2 Märkte, Informationen für die Werbeplanung 2 Working paper / National Bureau of Economic Research, Inc. 2 ifgs Schriftenreihe der FOM 2 Bridging the gap between advertising academia and practice 1 CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute 1 CSR und Brand Management : Marken nachhaltig führen 1 Discussion paper series / IZA 1 Diskussionsarbeit 1 Economics of competition 1 Economie et statistique 1 Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú 1 Gabler-Edition Wissenschaft 1 Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft 1 Global business and organizational excellence : a review of research & best practices 1 Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen 1 IZA Discussion Paper 1 Inclusive innovation for sustainable development : theory and practice 1 Indian pharmaceutical industry : strategies and challenges in formulations marketing 1 Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies 1 International journal of Indian culture and business management 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of advertising research 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists 1 Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln / Sonderhefte 1 New technology-based firms in the new millennium 1 New technology-based firms in the new millennium ; Vol. 11 1 Nota di Lavoro 1 Papeles de economía española 1 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 1 Recent developments in antitrust : theory and evidence 1
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Source
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ECONIS (ZBW) 67 EconStor 6 USB Cologne (EcoSocSci) 6
Showing 1 - 10 of 79
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - Eine Literaturanalyse mit Fallbeispielen und Empfehlungen
Bergmann, Holger - 2025
[Einleitung] "Vendidi ventum" (lateinisch für Ich habe Wind verkauft) lässt sich der Bader im "Medicus" von Noah Gordon auf seinen Grabstein schreiben. Dieses Papier befasst sich mit einem Teil des Gesundheitsmarktes, der allem Anschein nach noch aus der Zeit des Medicus zu stammen scheint....
Persistent link: https://www.econbiz.de/10015184725
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - eine Literaturanalyse mit Fallbeispielen und Empfehlungen : Essay
Bergmann, Holger - 2025
Persistent link: https://www.econbiz.de/10015173451
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Causal Inference During a Pandemic : Evidence on the Effectiveness of Nebulized Ibuprofen as an Unproven Treatment for Covid-19 in Argentina
Calonico, Sebastian; Di Tella, Rafael; Lopez del Valle, … - 2022
Many medical decisions during the pandemic were made without the support of causal evidence obtained in clinical trials. We study the case of nebulized ibuprofen (NaIHS), a drug that was extensively used on COVID-19 patients in Argentina amidst wild claims about its effectiveness and without...
Persistent link: https://www.econbiz.de/10014083121
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Causal Inference During a Pandemic : Evidence on the Effectiveness of Nebulized Ibuprofen as an Unproven Treatment for COVID-19 in Argentina
Calonico, Sebastian; Di Tella, Rafael; Lopez del Valle, … - National Bureau of Economic Research - 2022
Many medical decisions during the pandemic were made without the support of causal evidence obtained in clinical trials. We study the case of nebulized ibuprofen (NaIHS), a drug that was extensively used on COVID-19 patients in Argentina amidst wild claims about its effectiveness and without...
Persistent link: https://www.econbiz.de/10013210112
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Preisbindung apothekenpflichtiger Arzneimittel in Deutschland : die EuGH-Rechtsprechung zu DocMorris : Analyse der Blockade eines frei(er)en Wettbewerbs
Huppertz, Paulina-Élissa - 2024
Wie können Kunden, Krankenkassen und Apotheken vom Ende der Arzneimittelfestpreise profitieren?Die Autorin wirft, ausgehend von einer Entscheidung des Europäischen Gerichtshofs über die Preisbindung verschreibungspflichtiger Arzneimittel aus dem Jahr 2016, einen aktuellen Blick auf den...
Persistent link: https://www.econbiz.de/10014583315
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Versorgungspolitische und gesundheitsökonomische Aspekte zum Regulierungsstatus homöopathischer Arzneimittel
Bauer, Cosima; Giulini-Limbach, Chiara; May, Uwe; … - 2021
Persistent link: https://www.econbiz.de/10012592011
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Versorgungspolitische und gesundheitsökonomische Aspekte zum Regulierungsstatus homöopathischer Arzneimittel
Bauer, Cosima; Giulini-Limbach, Chiara; May, Uwe; … - 2021
Persistent link: https://www.econbiz.de/10012588364
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Competition in Pricing Algorithms
Brown, Zach Y.; MacKay, Alexander - National Bureau of Economic Research - 2021
Increasingly, retailers have access to better pricing technology, especially in online markets. Using hourly data from five major online retailers, we show that retailers set prices at regular intervals that differ across firms. In addition, faster firms appear to use automated pricing rules...
Persistent link: https://www.econbiz.de/10012533409
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Curing Sinus Headaches and Tying Law : An Empirical Analysis of Bundling Decongestants and Pain Relievers
Salinger, Michael A.; Evans, David S. - 2021
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...
Persistent link: https://www.econbiz.de/10013318290
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An Empirical Analysis of Bundling and Tying : Over-the-Counter Pain Relief and Cold Medicines
Salinger, Michael A.; Evans, David S. - 2021
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with...
Persistent link: https://www.econbiz.de/10013318945
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