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Search: subject_exact:"Rezeptfreies Arzneimittel"
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OTC pharmaceuticals
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Rezeptfreies Arzneimittel
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Global business and organizational excellence : a review of research & best practices
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ECONIS (ZBW)
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Investing in durable assets to achieve superior performance : restoring Tiger Balm's roar
Pangarkar, Nitin
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
2
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011437288
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2
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.
;
Avery, Rosemary J.
;
Eisenberg, Matthew
-
2013
Persistent link: https://www.econbiz.de/10009730820
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