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Search: subject_exact:"Rules of origin"
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Rules of origin
18
Ursprungsregeln
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
9
International marketing
5
Internationales Marketing
5
country of origin
5
National culture
4
Nationalkultur
4
Brand management
3
Markenführung
3
China
2
Chinese
2
Chinesisch
2
Confidence
2
Consumer ethnocentrism
2
Emerging economies
2
India
2
Indien
2
Schwellenländer
2
South Korea
2
Südkorea
2
Vertrauen
2
Advertising effects
1
Africa
1
Afrika
1
Animosity
1
Auslandsinvestition
1
Automotive industry
1
Brand
1
Brand equity
1
Brand familiarity
1
Brand origin
1
CETSCALE
1
Celebrity endorsement
1
Celebrity-Werbung
1
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Article
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Article in journal
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Aufsatz in Zeitschrift
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English
18
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Ar, Aybeniz Akdeniz
1
Bagdare, Shilpa
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chen, Yi-min
1
Chung, Jae-eun
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Ellouzi, Meriam
1
Haefner, James E.
1
Hamelin, Nicolas
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Holtbrügge, Dirk
1
Hwang, Sun-jin
1
Jo, Myung-soo
1
Kara, Ali
1
Kibret, Abiot Tsegaye
1
Kim, Chang-soo
1
Kreppel, Heidi
1
Leung, Lai Cheung
1
Li, Yongqiang
1
Maher, Amro A.
1
Maier, Erik
1
Parker, R. Stephen
1
Pysarchik, Dawn Thorndike
1
Rabino, Samuel
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Rashid, Md Sanuwar
1
Rosenbloom, Alfred
1
Roy, Subhadip
1
Shukla, Amit
1
Timmor, Yaron
1
Wang, Xuehua
1
Wilken, Robert
1
Yang, Zhilin
1
Zhao, Miao
1
Zif, Jay Jehiel
1
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Journal of global marketing
Policy Research Working Paper Series
73
IMF Working Papers
30
IMF Staff Country Reports
24
Journal of business research : JBR
19
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
15
International tax and public finance
14
Journal of international consumer marketing
14
CEPR Discussion Papers
13
PIDS Discussion Paper Series
13
Discussion Papers / Philippine Institute for Development Studies (PIDS), Government of the Philippines
10
FinanzArchiv : public finance analysis
10
International marketing review
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
IDB Publications (Working Papers)
9
Journal of world trade : law, economic policy, public policy
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
IDE discussion papers
7
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
RIETI discussion paper
7
The journal of brand management : an international journal
7
Trade Working Papers
7
Journal of international economics
6
Journal of public economics
6
Discussion paper series / Philippine Institute for Development Studies
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of retailing and consumer services
5
MPRA Paper
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
The world economy : the leading journal on international economic relations
5
Working Papers / Centre d'Études et de Recherches sur le Développement International (CERDI), École d'Économie
5
CESifo Working Paper Series
4
IDE Discussion Papers
4
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ECONIS (ZBW)
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
4
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
5
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
8
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
9
The perceived attractiveness of Chinese products by German consumers : a sociopsychological approach
Kreppel, Heidi
;
Holtbrügge, Dirk
- In:
Journal of global marketing
25
(
2012
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009672201
Saved in:
10
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
Saved in:
11
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
Saved in:
12
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
13
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
14
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
15
How consumer ethnocentrism and animosity impair the economic recovery of emerging markets
Chan, Tsang-sing
;
Chan, Kenny K.
;
Leung, Lai Cheung
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10008652531
Saved in:
16
Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun
;
Pysarchik, Dawn Thorndike
;
Hwang, Sun-jin
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
Saved in:
17
Defending a domestic position against global entries
Timmor, Yaron
;
Rabino, Samuel
;
Zif, Jay Jehiel
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
Saved in:
18
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
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