Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to...

An increasing number of organizations are now implementing customer relationship management (CRM) systems to support frontline employees’ service tasks. With the belief that CRM can enhance employees’ service quality, management often mandates employees to use the implemented CRM. However,...

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition...

Accurate sales forecasting is a distant dream or may be a nightmare for managers of sales departments. Sales is a high pressure function but extremely rewarding both in terms of professional satisfaction and financial gains. It remains a ubiquitous challenge for business units on the accuracy of...

Die Umsetzung des vom BVR initialisierten Projekts Beratungsqualität durch die Primärbanken impliziert die Einführung der genossenschaftlichen Beratung - eines IT-gestützten, medienbruchfreien sowie rechtlich abgesicherten Beratungsprozesses. Das Zielbild ist die Implementierung...