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~isPartOf:"Journal of the Operational Research Society : OR"
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Sales promotion
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Journal of the Operational Research Society : OR
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
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Marketing : ZFP ; journal of research and management
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NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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1
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
2
Promoting impulse buying by allocating retail shelf space to grouped product categories
Flamand, Tulay
;
Ghoniem, Ahmed
;
Maddah, Bacel
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
7
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011575582
Saved in:
3
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
4
On the identification of sales forecasting models in the presence of promotions
Trapero, Juan R.
;
Kourentzes, Nikolaos
;
Fildes, Robert
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
2
,
pp. 299-307
Persistent link: https://www.econbiz.de/10010487519
Saved in:
5
The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.
;
Lin, P.-C.
;
Pitt, L.
;
Campbell, C.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
5
,
pp. 646-651
Persistent link: https://www.econbiz.de/10003872366
Saved in:
6
Robust analysis on promotion duration for two competitive brands
Lin, C.
;
Lin, Y.-T.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
4
,
pp. 548-555
Persistent link: https://www.econbiz.de/10003699225
Saved in:
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