//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
5
Verkaufsförderung
5
USA
3
United States
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Advertising
1
Advertising effects
1
Brand management
1
Decomposition method
1
Dekompositionsverfahren
1
Einzelhandelspreis
1
France
1
Frankreich
1
Hedonic price index
1
Hedonischer Preisindex
1
Markenführung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Nutzen
1
Preis
1
Preiselastizität
1
Price
1
Price elasticity
1
Retail price
1
Students
1
Studierende
1
Theorie
1
Theory
1
Utilitarianism
1
Utilitarismus
1
Utility
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Heerde, Harald J. van
2
Wittink, Dick R.
2
Bronnenberg, Bart J.
1
Chandon, Pierre
1
Gupta, Sachin
1
Gupta, Sunil
1
Laurent, Gilles
1
Leeflang, Peter
1
Lehmann, Donald R.
1
McAlister, Leigh
1
Mela, Carl F.
1
Wansink, Brian
1
Zenor, Michael J.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
2
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
3
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
4
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
5
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->