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subject:"Cultural identity"
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Search: subject_exact:"Satire"
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Cultural identity
Humor
427
Advertising effects
100
Werbewirkung
100
Advertising
67
Werbung
66
Consumer behaviour
60
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60
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52
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31
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28
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humor
26
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Satire
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Gulas, Charles S.
2
Wang, Valerie Lynette
2
Wang, Yong Jian
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
Boutsouki, Christina
1
Crawford, Heather J.
1
Cruthirds, Kevin W.
1
Eisend, Martin
1
Gelbrich, Katja
1
Gregory, Gary D.
1
Hatzithomas, Leonidas
1
Hoffmann, Stefan
1
Kämmerer, Maren
1
Lee, Yih Hwai
1
Lim, Elison Ai Ching
1
Lu, Lu
1
Müller, Stefan
1
Ngo, Liem Viet
1
Rößner, Anna
1
Schwarz, Uta
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Snijders, Theo
1
Wei, Jie
1
Wei, Joicey J.
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International journal of advertising : the quarterly review of marketing communications
2
Handbook of developments in consumer behaviour
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
5
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
6
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
Saved in:
7
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
8
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
9
An African Dutch management affair from Sudan
Snijders, Theo
-
2011
Persistent link: https://www.econbiz.de/10008989666
Saved in:
10
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
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