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subject:"Printwerbung"
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Search: subject_exact:"Satire"
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Printwerbung
Humor
427
Advertising effects
100
Werbewirkung
100
Advertising
67
Werbung
66
Consumer behaviour
60
Konsumentenverhalten
60
Führungsstil
52
Leadership style
52
USA
37
United States
37
Economics
31
Wirtschaftswissenschaft
31
Deutschland
29
Germany
28
Führungskräfte
27
Managers
27
humor
26
Emotion
25
Gender
23
Geschlecht
23
Arbeitszufriedenheit
21
Job satisfaction
21
Arbeitsverhalten
20
Work behaviour
20
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17
Social web
17
Betriebsklima
16
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16
Markenführung
16
Organizational behaviour
16
Theorie
16
Theory
16
Verhalten in Organisationen
16
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16
Management
15
Satire
15
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13
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13
Internet marketing
13
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English
6
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Schwarz, Uta
3
Hoffmann, Stefan
2
Laroche, Michel
2
Nepomuceno, Marcelo Vinhal
2
Richard, Marie-Odile
2
Boutsouki, Christina
1
Djafarova, Elmira
1
Hatzithomas, Leonidas
1
Huang, Liang
1
Hutter, Katharina
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Sabri, Ouidade
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Zotos, Yorgos
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Journal of advertising research
2
Dresdner Beiträge zur Betriebswirtschaftslehre
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
8
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
3
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
Saved in:
4
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Schwarz, Uta
-
2011
Persistent link: https://www.econbiz.de/10009707346
Saved in:
7
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
8
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
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