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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
70
Journal of retailing
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The international review of retail, distribution and consumer research
21
Psychology & marketing
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International journal of hospitality management
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International journal of retail and distribution management
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Journal of marketing
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Marketing : ZFP ; journal of research and management
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The journal of services marketing
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European journal of marketing : EJM
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Handelsforschung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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The service industries journal
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Working paper / European Institute for Advanced Studies in Management
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European journal of operational research : EJOR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Visual merchandising : the image of selling
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Journal of advertising research
4
Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing research : JMR
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Journal of strategic marketing
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Omega : the international journal of management science
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Reihe Werbepraxis
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Review of marketing research
4
Asia Pacific journal of marketing and logistics
3
European retail research
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
The IUP journal of marketing management : IJMM
3
Advanced technologies management for retailing : frameworks and cases
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
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Why outlet stores exist : averting cannibalization in product line extensions
Ngwe, Donald
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 523-541
Persistent link: https://www.econbiz.de/10011744814
Saved in:
2
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
3
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
4
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.
;
Shaffer, Greg Eric
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Saved in:
5
Comparative advertising and in-store displays
Shaffer, Greg Eric
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
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