//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Selbstmedikationsmittel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
OTC pharmaceuticals
55
Rezeptfreies Arzneimittel
55
Consumer behaviour
16
Deutschland
16
Germany
16
Konsumentenverhalten
16
USA
12
United States
12
Arzneimittel
11
Pharmaceuticals
11
Pharmaceutical industry
10
Pharmaindustrie
10
Advertising effects
9
Werbewirkung
9
Advertising
8
Theorie
8
Theory
8
Werbung
8
Arzneimittelmarkt
6
Bundling strategy
6
Estimation
6
Leistungsbündel
6
Pharmaceutical market
6
Schätzung
6
Advertising regulation
5
Competitive strategy
5
Pharmaceutical distributors
5
Pharmahandel
5
Werbebeschränkung
5
Wettbewerbsstrategie
5
Marketing management
4
Marketingmanagement
4
Preis
4
Preismanagement
4
Price
4
Pricing strategy
4
Austria
3
Cost structure
3
Disease
3
Economies of scope
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
2
English
1
Author
All
Dobbelstein, Thomas
1
Doniger, Glen M.
1
Hanoch, Yaniv
1
Meier, Michael
1
Miron-Shatz, Talya
1
Pflaum, Maximilian
1
Thom, Peter Michael
1
more ...
less ...
Published in...
All
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
2
Market-Access : Hürdenlauf auch für OTC-Produkte?
Thom, Peter Michael
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 175-188)
.
2011
Persistent link: https://www.econbiz.de/10008859751
Saved in:
3
Generation 45plus : eine lebensgefühlbasierte Marktsegmentierung für den Gesundheitsmarkt
Dobbelstein, Thomas
;
Pflaum, Maximilian
;
Meier, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003525378
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->