Collaborative consumption platforms foster a connection between consumers seeking a service and providers with available capacity. Collaborative consumption providers, often referred to as gig workers, play a pivotal role as independent or freelance workers rendering services on behalf of...

Purpose This research aims to explore and theorize the role of embodied practices – orchestrated by service providers – in the social production of servicescapes. It is claimed that the social character of the servicescape is shaped not only by narratives and materialities but also through...