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~isPartOf:"Competition in higher education branding and marketing : national and global perspectives"
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Papadimitriou, Antigoni
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Ramírez, Gerardo Blanco
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Cremonini, Leon
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Drezner, Noah D.
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González-Ledesma, Miguel Alejandro
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Competition in higher education branding and marketing : national and global perspectives
SpringerLink / Bücher
49
Journal of service management
33
International journal of hospitality management
30
Forum Dienstleistungsmanagement
23
Journal of service research : JSR
18
International journal of services and operations management
16
International journal of contemporary hospitality management
15
The journal of services marketing
15
Global cases on hospitality industry
13
Springer eBook Collection / Business and Economics
13
Service Value als Werttreiber : Konzepte, Messung und Steuerung
12
Springer eBook Collection
12
Tourism management : research, policies, practice
12
International journal of services technology and management
11
Managing service quality : MSQ ; an international journal
11
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
10
The Sage handbook of hospitality management
10
Gabler Edition Wissenschaft
9
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
9
Journal of retailing and consumer services
9
Lehrbuch
9
Services marketing quarterly
9
Wissenschaft & Praxis
9
International journal of quality and service sciences
8
Journal of business research : JBR
8
Public management review
8
Research
8
Service science, management and engineering : education for the 21st Century
8
Controlling von Dienstleistungen : [die wichtigsten Instrumente und Kennzahlen ; Praxisbeispiele aus unterschiedlichen Branchen ; eigenständige und produktbegleitende Dienstleistungen im Vergleich]
7
Kundenintegration : Forum Dienstleistungsmanagement
7
Schriften zum Produktionsmanagement
7
Schriftenreihe innovatives Dienstleistungsmanagement
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
6
Handbook of service science ; [Vol. 1]
6
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
6
Harvard business review : HBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of hospitality marketing & management
6
Krankenhausmanagement : Strategien, Konzepte, Methoden
6
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ECONIS (ZBW)
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1
Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 1-12)
.
2018
Persistent link: https://www.econbiz.de/10011760271
Saved in:
2
Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem
;
Warshaw, Jarrett B.
- In:
Competition in higher education branding and marketing …
,
(pp. 13-36)
.
2018
Persistent link: https://www.econbiz.de/10011760272
Saved in:
3
Marketing context and branding content of private universities in Chile and Mexico
Álvarez Mendiola, Germán
;
González-Ledesma, Miguel …
- In:
Competition in higher education branding and marketing …
,
(pp. 37-62)
.
2018
Persistent link: https://www.econbiz.de/10011760277
Saved in:
4
Brand communication in flemish higher education : a comparison between types of institutions
Mampaey, Jelle
- In:
Competition in higher education branding and marketing …
,
(pp. 63-79)
.
2018
Persistent link: https://www.econbiz.de/10011760278
Saved in:
5
Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans
Papadimitriou, Antigoni
- In:
Competition in higher education branding and marketing …
,
(pp. 81-105)
.
2018
Persistent link: https://www.econbiz.de/10011760280
Saved in:
6
Branding and the search for competitive advantage in the field of Mozambican higher education through the use of websites
Langa, Patrício V.
;
Zavale, Nelson C.
- In:
Competition in higher education branding and marketing …
,
(pp. 107-142)
.
2018
Persistent link: https://www.econbiz.de/10011760282
Saved in:
7
Higher education : the impacts of educational brand on students' decision to enroll through advertising brochures for higher education institutions in Surabaya Indonesia
Ngo, Jenny
;
Ismandoyo, Decky A.
- In:
Competition in higher education branding and marketing …
,
(pp. 143-157)
.
2018
Persistent link: https://www.econbiz.de/10011760284
Saved in:
8
The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.
;
Tang, Hayes H. H.
- In:
Competition in higher education branding and marketing …
,
(pp. 159-179)
.
2018
Persistent link: https://www.econbiz.de/10011760285
Saved in:
9
Alumni engagement in higher education : a matter of marketing and leveraging social identities
Drezner, Noah D.
- In:
Competition in higher education branding and marketing …
,
(pp. 181-195)
.
2018
Persistent link: https://www.econbiz.de/10011760287
Saved in:
10
Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Cremonini, Leon
;
Taylor, John
- In:
Competition in higher education branding and marketing …
,
(pp. 197-219)
.
2018
Persistent link: https://www.econbiz.de/10011760288
Saved in:
11
Higher education institutional rankings : evaluating their credibility for branding and marketing
McLaughlin, Gerald W.
;
McLaughlin, Josetta
;
McLaughlin, …
- In:
Competition in higher education branding and marketing …
,
(pp. 221-237)
.
2018
Persistent link: https://www.econbiz.de/10011760292
Saved in:
12
Conclusions and reflections on branding and marketing in higher education
Papadimitriou, Antigoni
;
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 239-247)
.
2018
Persistent link: https://www.econbiz.de/10011760294
Saved in:
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