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~person:"Gummesson, Evert"
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Dienstleistungsmarketing
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Gummesson, Evert
Bruhn, Manfred
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Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
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Woratschek, Herbert
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Lusch, Robert F.
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Vargo, Stephen L.
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Wirtz, Jochen
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Benkenstein, Martin
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Fließ, Sabine
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Freiling, Jörg
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Hogreve, Jens
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Müller, Wolfgang
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Bitner, Mary Jo
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Gouthier, Matthias
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Lovelock, Christopher H.
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Berry, Leonard L.
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Reckenfelderbäumer, Martin
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Rust, Roland T.
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Schmitz, Gertrud
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International journal of contemporary hospitality management
1
Involving customers in new service development
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing theory : a student text
1
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ECONIS (ZBW)
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
Saved in:
2
The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert
;
Grönroos, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
Saved in:
3
The new service marketing
Gummesson, Evert
- In:
Marketing theory : a student text
,
(pp. 399-421)
.
2010
Persistent link: https://www.econbiz.de/10003950920
Saved in:
4
Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
Saved in:
5
Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert
- In:
Involving customers in new service development
,
(pp. 77-97)
.
2006
Persistent link: https://www.econbiz.de/10003593202
Saved in:
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