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~isPartOf:"Kommunikation kleiner und mittlerer Unternehmen"
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Kommunikation kleiner und mittlerer Unternehmen
Journal of research in marketing and entrepreneurship : JRME
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KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
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Management in der Finanzbranche - Finanzmanagement im Unternehmen : [15 Jahre IFZ Zug]
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Marketing in the cyber era : strategies and emerging trends
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
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