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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Small business marketing"
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KMU-Marketing
14
SME marketing
14
Internet marketing
3
KMU
3
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3
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3
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3
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3
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Ali, M. Yunus
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
2
Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
1
Cases on SMEs and open innovation : applications and investigations
1
Customer-centric marketing strategies : tools for building organizational performance
1
KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
1
Kommunikation kleiner und mittlerer Unternehmen
1
Management in der Finanzbranche - Finanzmanagement im Unternehmen : [15 Jahre IFZ Zug]
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing management in Africa
1
Research handbook on export marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
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1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
2
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
3
SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
;
Fields, Ziska
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 37-66)
.
2014
Persistent link: https://www.econbiz.de/10010241437
Saved in:
4
The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
Saved in:
5
Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus
;
Shamsuddoha, A. K.
- In:
Research handbook on export marketing
,
(pp. 12-44)
.
2014
Persistent link: https://www.econbiz.de/10010472832
Saved in:
6
Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
Saved in:
7
Entrepreneurial Marketing als Erfolgsfaktor in der Krise
Schmid, Judith
;
Rößl, Dietmar
- In:
KMU in der Krise : Strategien zur Krisenvermeidung und …
,
(pp. 97-129)
.
2013
Persistent link: https://www.econbiz.de/10010243046
Saved in:
8
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
9
Marketing
Zanger, Cornelia
- In:
Betriebswirtschaftslehre der Mittel- und Kleinbetriebe …
,
(pp. 193-218)
.
2013
Persistent link: https://www.econbiz.de/10010191636
Saved in:
10
Open innovation for non-high-tech SMEs : the case of the users association of advanced technologies program
Porath, Amiram
- In:
Cases on SMEs and open innovation : applications and …
,
(pp. 21-39)
.
2012
Persistent link: https://www.econbiz.de/10009405303
Saved in:
11
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
12
Controlling mit Standard-ERP-Software in CH-KMU : eine qualitative Studie
Renggli, Stefan
;
Fischer, Thomas
- In:
Management in der Finanzbranche - Finanzmanagement im …
,
(pp. 481-511)
.
2012
Persistent link: https://www.econbiz.de/10009630275
Saved in:
13
E-marketing
Manarte, Nuno
;
Teixeira, Mário Sérgio
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009405592
Saved in:
14
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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