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Social marketing
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social marketing
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Journal of nonprofit & public sector marketing
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
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1
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
2
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
3
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
4
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
5
Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri
;
Jainuri, Jainuri
;
Salahudin, Salahudin
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
Saved in:
6
Social marketing and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
7
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
8
Expanding the prevailing behavioral model in a social marketing context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Ito, Hiroshi
;
Kawazoe, Nobuo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 403-433
Persistent link: https://www.econbiz.de/10012650500
Saved in:
9
Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10011880038
Saved in:
10
A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
11
Health and sickness : a Buddhist view and implications for social marketing
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 450-464
Persistent link: https://www.econbiz.de/10011783988
Saved in:
12
Uncovering the use of the social support concept in social marketing interventions for health
Baptista, Nuno
;
Alves, Helena
;
Pinho, José Carlos
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012802209
Saved in:
13
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
14
Lines of scientific research in the study of blood donor behavior from a social marketing perspective
Romero-Domínguez, Laura
;
Martín-Santana, Josefa D.
; …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 307-358
Persistent link: https://www.econbiz.de/10012623634
Saved in:
15
A social marketing template for solving the musicians' dilemma through nonprofit healthcare networks
Jackson, Corey S.
;
Smith, Karen H.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10010348865
Saved in:
16
An evolutionary psychology perspective on physical exercise motives : implications for social marketing
Michaelidou, Nina
;
Moraes, Caroline
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 162-183
Persistent link: https://www.econbiz.de/10010382652
Saved in:
17
Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
Saved in:
18
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
19
Social marketing customer orientation : a conceptualization, typology, and conceptual framework
Leo, Cheryl
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10009738227
Saved in:
20
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
21
Defining the product in social marketing : an analysis of published research
Thackeray, Rosemary
;
Fulkerson, Katrina N.
;
Neiger, Brad L.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009565781
Saved in:
22
Can social marketing segmentation initiatives be used to increase household electricity conservation?
Gray, David M.
;
Bean, Belinda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 269-305
Persistent link: https://www.econbiz.de/10009315483
Saved in:
23
Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
24
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
25
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
26
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
27
Social marketing innovation : new thinking in retailing
Holweg, Christina
;
Lienbacher, Eva
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 307-326
Persistent link: https://www.econbiz.de/10009411309
Saved in:
28
Special issue: Innovation in social marketing
Fry, Marie-Louise
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009411311
Saved in:
29
Charting social marketing's implications for service-learning
Domegan, Christine
;
Bringle, Robert G.
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10008654717
Saved in:
30
The who, where, and when of social marketing
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
4
,
pp. 288-311
Persistent link: https://www.econbiz.de/10008808880
Saved in:
31
On the effectiveness of social marketing : what do we really know?
Helmig, Bernd
;
Thaler, Julian Matthias
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
4
,
pp. 264-287
Persistent link: https://www.econbiz.de/10008811349
Saved in:
32
Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10003779987
Saved in:
33
Concepts in conflict : social marketing and sustainability
Brennan, Linda
;
Binney, Wayne
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
Saved in:
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