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~person:"Russell-Bennett, Rebekah"
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Russell-Bennett, Rebekah
Rundle-Thiele, Sharyn
39
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32
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32
Brennan, Linda
21
Lee, Nancy R.
21
Sunstein, Cass R.
20
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18
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16
Domegan, Christine
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9
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8
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8
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1
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ECONIS (ZBW)
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1
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Russell-Bennett, Rebekah
;
Kelly, Nick
;
Letheren, Kate
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014246981
Saved in:
2
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
3
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
Raciti, Maria M.
;
Russell-Bennett, Rebekah
;
Letheren, Kate
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1137-1177
Persistent link: https://www.econbiz.de/10013466503
Saved in:
4
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
5
Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.
;
Perks, Keith J.
;
Russell-Bennett, Rebekah
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
Saved in:
6
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
7
Social marketing
Russell-Bennett, Rebekah
- In:
The marketing book
,
(pp. 508-532)
.
2016
Persistent link: https://www.econbiz.de/10011471735
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
10
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
11
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
12
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
13
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
14
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
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