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~person:"Yan, Ruiliang"
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Search: subject_exact:"Social media marketing"
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Internet marketing
6
Online-Marketing
6
Distribution channel
5
Vertriebsweg
5
Game theory
3
Lieferkette
3
Spieltheorie
3
Supply chain
3
Einzelhandel
2
Retail trade
2
Advertising
1
Advertising effects
1
Bargaining theory
1
Beziehungsmarketing
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Business network
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Competition
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Dual-channel distribution
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Duopol
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Duopoly
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Erfolgsbeteiligung
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Handelsmarketing
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Lieferantenmanagement
1
Marketing management
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Marketing strategies
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Marketingmanagement
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Print advertising
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Printwerbung
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Profit sharing
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Relationship marketing
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Retail marketing
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Rundreiseproblem
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Supplier relationship management
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Supportive advertising
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Theorie
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Theory
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Travelling salesman problem
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Unternehmensnetzwerk
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Yan, Ruiliang
Kreutzer, Ralf T.
36
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Chaffey, Dave
17
Lammenett, Erwin
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Karjaluoto, Heikki
16
Okazaki, Shintaro
16
Ozuem, Wilson
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Schwarz, Torsten
14
Tan, Yong
14
Viswanathan, Siva
14
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Published in...
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Journal of retailing and consumer services
2
Electronic commerce research
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
3
Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang
;
Wang, John
;
Zhou, Bin
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
Saved in:
4
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
Saved in:
5
Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain
Yan, Ruiliang
- In:
Electronic commerce research
8
(
2008
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10003762435
Saved in:
6
Internet coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
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