Bennet, Benison; Krishnan, Malar Mathi; Radhakrishnan, … - In: South Asian journal of marketing 6 (2025) 1, pp. 33-52
This study is aimed to explore the influence of predominant social factors such as family, peers and media on consumer socialization and to analyze the relationship between socialization agents and the consumer literacy knowledge (CLK) of youngsters.This is a cross-sectional study conducted on...