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person:"Blum, Wolfgang"
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Blum, Wolfgang
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Produkt- und Markendifferenzierung als Ausdruck einer Unternehmensphilosophie
Kowalsky, Peter
;
Blum, Wolfgang
;
Weber, Torsten
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 245-258)
.
2011
Persistent link: https://www.econbiz.de/10008699582
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