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~subject:"Retail trade"
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Search: subject_exact:"Sonic branding"
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Retail trade
Advertising music
115
Werbemusik
115
Brand management
45
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45
Consumer behaviour
37
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37
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32
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Ben Dahmane Mouelhi, Norchène
1
Borders, Aberdeen Leila
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Boulbry, Gae͏̈lle
1
Chebat, Jean-Charles
1
Dubé, Laurette
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Guéguen, Nicolas
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Jacob, Céline
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Kemp, Elyria
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Kopp, Steven W.
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Morin, Sylvie
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Sami, Selmi
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Journal of retailing
1
Journal of retailing and consumer services
1
Revue Gestion 2000 : management & prospective
1
The international review of retail, distribution and consumer research
1
The journal of applied business research
1
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ECONIS (ZBW)
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1
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
2
La contextualité de la musique d'ambiance : faut-il diffuser la même musique dans magasins différents?
Ben Dahmane Mouelhi, Norchène
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 45-62
Persistent link: https://www.econbiz.de/10003949987
Saved in:
3
"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
Saved in:
4
Atmospheric music fit as a driver of shopper store evaluations and their behavioral responses
Vida, Irena
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003710226
Saved in:
5
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
Saved in:
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