//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Product design"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sonic branding"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product design
Advertising music
115
Werbemusik
115
Brand management
45
Markenführung
45
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
32
Advertising effects
31
Musik
18
Brand image
17
Markenimage
17
Music
17
Music industry
14
Musikwirtschaft
14
Werbung
13
Advertising
12
Akustische Markenführung
12
Deutschland
12
Germany
12
Emotion
8
Einzelhandel
7
Brand
6
Europa
6
Europe
6
Hörfunkwerbung
6
Markenartikel
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Sonic branding
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Language
All
German
2
English
1
Author
All
Heller, Milo
1
Kastner, Sonja
1
Nerpin, Stefan
1
Spence, Charles
1
Veit, Richard
1
Published in...
All
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
2
Sonic Branding als Designprozess : eine empirische Bestandsaufnahme
Kastner, Sonja
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 120-131)
.
2007
Persistent link: https://www.econbiz.de/10003731645
Saved in:
3
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->