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Social marketing
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36
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26
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22
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20
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16
Klein, Armin
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Wymer, Walter
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Parker, Lukas
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Binney, Wayne
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Dietrich, Timo
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Aleti, Torgeir
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Nguyen, Dang
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Lefebvre, R. Craig
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10
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Dimant, Eugen
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Schweizerische Landeskonferenz für Sozialwesen
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Bochumer Wirtschaftspsychologen e.V.
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1
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1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
Springer-Verlag GmbH
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Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)>
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Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
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Journal of strategic marketing
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ECONIS (ZBW)
2,098
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201
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201
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
202
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
203
Integrating gender into social marketing programmes
Aya Pastrana, Nathaly
;
Somerville, Claire
;
Suggs, L. Suzanne
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1072-1103
Persistent link: https://www.econbiz.de/10013466493
Saved in:
204
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
205
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
206
Obesity, family units and social marketing intervention : evidence from Nigeria
Nwoba, Arinze Christian
;
Mogaji, Emmanuel
;
Zahoor, Nadia
; …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2892-2927
Persistent link: https://www.econbiz.de/10013457399
Saved in:
207
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
208
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
209
Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations : a systematic review
Ryan, Sarah T.
;
Kariippanon, Katharina Elisabeth
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 124-153
Persistent link: https://www.econbiz.de/10013274416
Saved in:
210
Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria
;
Errmann, Amy
;
Young, Jenny
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
Saved in:
211
Young adult drug interventions : a social marketing systematic review and research agenda
Riedel, Aimee
;
Mulcahy, Rory
;
Beatson, Amanda
;
Keating, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 191-221
Persistent link: https://www.econbiz.de/10013274447
Saved in:
212
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity : a viewpoint
Cateriano-Arévalo, Erik
;
Alrakhayes, Saud
;
Foote, Liz
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 315-336
Persistent link: https://www.econbiz.de/10013275472
Saved in:
213
Social marketing : ready to help revolutionise marketing education
Harris, Fiona
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10013275478
Saved in:
214
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
215
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
216
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
217
Handbuch der Nonprofit-Organisation : Strukturen und Management
Meyer, Michael
(
ed.
);
Simsa, Ruth
(
ed.
); …
-
2022
-
6., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10013202151
Saved in:
218
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
219
What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Kim, Soobin
;
Kang, Chulhee
;
Engel, Rafael
- In:
Nonprofit management & leadership
32
(
2022
)
4
,
pp. 627-649
Persistent link: https://www.econbiz.de/10013279475
Saved in:
220
An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms
Filo, Kevin
;
Hookway, Nicholas
;
Wade, Matthew
;
Palmer, …
- In:
Sport management review
25
(
2022
)
5
,
pp. 847-870
Persistent link: https://www.econbiz.de/10014277030
Saved in:
221
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
222
Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
223
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
224
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
225
Social marketing and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
226
"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
Saved in:
227
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
228
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
229
Introduction to social media marketing
Tuten, Tracy L.
;
Hanlon, Annmarie
- In:
The SAGE handbook of social media marketing
,
(pp. 5-13)
.
2022
Persistent link: https://www.econbiz.de/10013368500
Saved in:
230
Strategic directions in B2C social media marketing
Mishra, Karen E.
;
Baldus, Brian J.
- In:
The SAGE handbook of social media marketing
,
(pp. 14-29)
.
2022
Persistent link: https://www.econbiz.de/10013368510
Saved in:
231
Cross-cultural differences in social media use : implications for international social media marketing strategy
Jung, Jae Min
;
Min, Kyeong Sam
;
Schiele, Kristen R.
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 30-57)
.
2022
Persistent link: https://www.econbiz.de/10013368511
Saved in:
232
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
233
Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria
;
Galiano-Coronil, Araceli
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
Saved in:
234
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
235
Online policies for efficient volunteer crowdsourcing
Manshadi, Vahideh
;
Rodilitz, Scott
- In:
Management science : journal of the Institute for …
68
(
2022
)
9
,
pp. 6572-6590
Persistent link: https://www.econbiz.de/10013373032
Saved in:
236
Empathy or perceived credibility? : an empirical study of Muslim donating behaviour through online charitable crowdfunding in Indonesia
Kasri, Rahmatina Awaliah
;
Indriani, Esmeralda
- In:
International journal of Islamic and Middle Eastern …
15
(
2022
)
5
,
pp. 829-846
Persistent link: https://www.econbiz.de/10013375355
Saved in:
237
The unintended effects of health information base rates on health risk estimates and behavioral intentions
Newman, Christopher L.
;
Kashmiri, Saim
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1038-1063
Persistent link: https://www.econbiz.de/10013362125
Saved in:
238
The effects of information nudges on consumer usage of digital services under three-part tariffs
Xiao, Ping
;
Chen, Yuanyuan
;
Bharadwaj, Anandhi
;
Bao, Weining
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 130-158
Persistent link: https://www.econbiz.de/10013365304
Saved in:
239
Does the nudge effect persist? : evidence from a field experiment using social comparison message in China
Qin, Botao
;
Chen, Haoyan
- In:
Bulletin of economic research
74
(
2022
)
3
,
pp. 689-703
Persistent link: https://www.econbiz.de/10013348624
Saved in:
240
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
241
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
242
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
243
Adoption of safe motherhood practices and the moderating role of facilitating conditions
Rai, Shashibala
;
Biswas, Saswata Narayan
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10013440598
Saved in:
244
BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
245
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Abdulai, Shaman
;
Coffie, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10013440607
Saved in:
246
Understanding flooding events in Ghana : a social marketing and self-determination theory perspective
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Amoakoh, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
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The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
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Rundle-Thiele, Sharyn
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Knox, Kathy
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
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Fleischman, David
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Mulcahy, Rory
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
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Krisjanous, Jayne
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Persistent link: https://www.econbiz.de/10013329664
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Social innovation for sustainability and social inclusion
Kumar, Dinesh
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Asia-Pacific journal of management research and innovation
18
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Persistent link: https://www.econbiz.de/10014246923
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