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Social Marketing
29
Social marketing
29
Gesundheitsvorsorge
11
Preventive care
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USA
10
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10
social marketing
8
Advertising effects
7
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Health marketing quarterly
Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
7
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ECONIS (ZBW)
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1
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
4
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
5
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
6
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
7
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
8
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
9
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
10
Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
Saved in:
11
The case for workforce development in social marketing
Pounds, Lea
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
Saved in:
12
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
13
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
Saved in:
14
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
15
Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Braimah, Mahama
;
Otuo, …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
Saved in:
16
Efficacy of an HIV testing campaign's messages for African American women
Uhrig, Jennifer D.
;
Davis, Kevin C.
;
Fraze, Jami
; …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
Saved in:
17
Using projective techniques to consider the societal dimension of healthy practices : an exploratory study
Cherrier, Hélène
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10009549358
Saved in:
18
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
19
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
20
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
21
Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
Saved in:
22
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
23
Impact of locus of control on health message effectiveness
Kong, Ying
;
Shen, Fuyuan
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
Saved in:
24
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
25
Navigating through translational research : a social marketing compass
Higgins, Joan Wharf
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10008990993
Saved in:
26
Developing a common language for using social marketing : an analysis of public health literature
Quinn, Gwendolyn P.
;
Ellery, Jane
;
Thomas, Kamilah B.
; …
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 334-353
Persistent link: https://www.econbiz.de/10008825662
Saved in:
27
The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
Saved in:
28
Altruistic, cognitive and attitudinal determinants of organ donation intention in Egypt : a social marketing perspective
Mostafa, Mohamed M.
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10003957553
Saved in:
29
Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.
;
Raymond, Mary Anne
;
Ladd, Stacey D.
- In:
Health marketing quarterly
26
(
2009/10
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Saved in:
30
Marketing defibrillation training programs and bystander intervention support
Sneath, Julie Z.
;
Lacey, Russell
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003860258
Saved in:
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