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Journal of advertising research
Latin America's quest for globalisation : the role of Spanish firms
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Mathematica Policy Research Reports
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Información comercial española : ICE : revista de economía
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Valor económico del español : oportunidades y retos
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Colección Fundación Telefónica
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Banken in Mittelosteuropa im Spannungsfeld von Transformation und Innovation
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Intercultural business communication and simulation and gaming methodology
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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