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subject:"Brand management"
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Brand management
Schaumwein
50
Sparkling wine
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France
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Weinbau
16
Wine industry
16
Consumer behaviour
9
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sparkling wine
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Brand management in emerging markets : theories and practice
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
History of retailing and consumption
1
Journal of business research : JBR
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Restructuring strategy : new networks and industry challenges
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ECONIS (ZBW)
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The language of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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2
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
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3
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
4
Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
Saved in:
5
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
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